Best tools to make AI UGC videos for Marketers

AI UGC tools all promise the same thing: faster videos, lower costs, more ideas. But once you start using them, you realize each tool is built for a very different kind of marketer.

Some help you ship simple UGC clips fast. Some focus on avatars. Some handle cinematic shots. And some blend AI with a creative team, so you don’t have to fix everything yourself.

This guide breaks down the 6 best tools for making AI UGC videos today—what they do well, what they’re built for, and what you should pick depending on your workflow.

1. Airpost

Airpost is built for marketers who want UGC-style performance ads but need more output than a creator marketplace or pure AI tool can give. It works as a hybrid system: AI handles the heavy lifting, and Airpost’s creative strategists guide the direction, pacing, and angles so the ads actually perform in paid channels. 

You can browse real examples of ads created with Airpost here.

Instead of avatars or text-to-video templates, Airpost generates real video ads using your assets, its asset library, and AI footage that’s produced on demand for your products.

Because everything runs off a “living brief,” your ads update as your messaging, personas, or angles shift. That’s why it works well for teams running continuous testing on Meta or TikTok — the creative pipeline stays moving without needing to prompt, manage freelancers, or write new briefs every time.

Key Features

• A hybrid engine that blends your assets, Airpost assets, and AI-generated footage

• Dynamic brief that updates ads whenever your strategy changes

• Dedicated AI video team creating new product assets for you

• 10–100+ new ads per week, depending on your plan

• Easy uploads to Meta/TikTok following your naming conventions

• Revisions, edits, and compliance are handled directly inside the workflow

• 24/7 monitoring of top performers to generate new variations

Pricing

Airpost starts at $8,000/month or 4% of spend on Airpost-touched ads (whichever is higher). This includes the platform, creative team, weekly ad volume, editing, compliance controls, and uploads in 4:5 + 9:16.

2. HeyGen

Instead of using real creators or recorded footage, HeyGen generates talking-head videos from text, images, or short clips. This makes it useful for marketers who need spokesperson-style content, product explainers, or videos in multiple languages. 

Key Features

• 1,000+ stock avatars plus custom avatars you can create from images or short recordings

• Text-to-video, image-to-video, and audio-to-video generation

• 175+ languages with lip-synced translations for global campaigns

• Studio editor with brand kit, captions, templates, and basic motion controls

• Voice cloning for maintaining brand or spokesperson consistency

• Up to 4K exports on higher plans

• Collaboration tools for teams (comments, shared workspace, versioning)

Pricing

HeyGen has a free plan with 3 videos/month (watermarked). Here are the paid plans: 

• Creator plan ($29/month): Unlimited videos, 1080p, 30-minute video length, custom avatar, voice cloning

• Team plan ($39/seat/month): 4K exports, fast processing, 2+ seats, collaboration tools, unlimited photo avatars

• Enterprise: Custom pricing with advanced security, API, and high-volume needs

Higher plans unlock longer videos, better avatars, faster processing, and more translation controls. Credits do not roll over, so teams with variable workloads need to plan usage.

3. InVideo AI

InVideo AI is useful for marketers who want UGC-style ads but also need more creative freedom than an avatar-only tool provides. It generates full videos from text prompts, mixes AI visuals with stock footage, and can build UGC-style scripts, voiceovers, and scenes automatically.

Key Features

• Text-to-video with automatic scripts, cuts, and voiceovers

• Real-time editing with simple text prompts (“change intro,” “add hook,” etc.)

• 16M+ stock photos and clips for branded storytelling

• AI visuals + UGC templates for product promos

• Multiplayer editing for team workflows

Pricing

Free plan gives 2 video minutes/week, 1 AI credit, and 4 exports with watermark.

Paid annual plans include:

• Plus – $28/month for 10 credits, 50 video mins, basic generative features

• Max – $50/month for 40 credits, 200 video mins, 320 iStock assets

• Generative – $100/month for 100 credits and more advanced generative video time

• Team – $899/month for 1000 credits and large UGC workloads 

• Enterprise plans are custom.

4. Icon

Icon (Icon AI AdMaker) is an AI platform that tries to automate UGC-style ad production end-to-end. It combines scriptwriting, video editing, voiceovers, competitor ad analysis, and basic creative workflows inside one dashboard. Unlike tools that focus on avatars or cinematic clips, Icon leans heavily into performance-style creatives — hooks, angles, product demos, and creator-style talking videos.

While the feature list is ambitious, users often report instability, inconsistent outputs, and friction around billing or cancellation. So it works best for teams willing to test it with caution.

Key Features

• AdGPT for generating scripts, concepts, and video outlines

• AI CMO for competitor research and angle discovery

• Image editor + basic video editor for UGC-style cuts

• Asset tagging and creative library for reuse

• Ad spy module to study competitor creatives

Pricing

Icon has a $39/month plan with unlimited creation and editing, capped at 10 downloads/month.

Managed plans start at $1,500/month with human creative support and custom setups.

Free trials last 3 days with full feature access but limited downloads.

5. Runway

Runway is a good fit when you want UGC-style ads that feel more polished or stylized than what avatar tools typically produce. Instead of talking-head videos, Runway leans into visual storytelling — motion-heavy hooks, product restyles, quick transitions, and short clips built to stop a scroll. 

Marketers often use it to turn simple raw footage into something with more personality, or to generate short cinematic shots that pair well with voiceovers or creator audio.

It’s not an end-to-end ad maker or a managed service like Airpost.

Key Features

• Gen-4 and Turbo models for 5–20 second text-to-video and image-to-video clips

• Video-to-video restyling for giving existing UGC footage a fresh aesthetic

• Inpainting, background edits, and object removal for quick cleanup

• Camera motion tools (pans, zooms, dolly moves) for dynamic shots

• Node-based workflows to chain steps together and automate creative pipelines

Pricing

Runway offers a free plan with 125 credits/month and 720p watermarked exports, mainly for testing. 

Paid plans start at $15/month for 625 credits and 1080p output, which works for light creative work. 

The Pro tier at $35/month bumps you to 2,000 credits, priority processing, and team features. 

Heavy users can choose the Unlimited plan at $95/month, which lifts credit limits entirely. Larger teams and studios can opt for custom enterprise pricing with API access and dedicated support.

6. Creatify

Creatify is built for teams that want fast UGC-style ads from product links without running a full creative pipeline. It’s one of the more automation-heavy platforms: paste a Shopify/Amazon/website URL, and Creatify turns that page into 5–10 video ads using its library of avatars, product shot tools, and voice options. 

For marketers who need volume and quick tests, it’s closer to a “UGC ad generator” than a full editing suite. The platform also includes AdMax, its testing/insights engine, which helps teams generate variations, run structured tests, and identify early winners.

Key Features

• AI UGC Ads that convert product URLs into ready-to-run videos

• AI Avatars (1,500+ options) with facial expressions, gestures, and multilingual voice support

• Product Video Generator for animated product shots from static images

• AdMax Suite for competitive research, trend discovery, ad variant testing, and performance insights

• Batch Mode for producing assets across multiple SKUs quickly

• Platform-ready exports (Meta, TikTok, YouTube, Snap)

Pricing

Creatify uses a credit-based system, with plans sized by how many videos you want to produce.

• Free — $0: You get 10 credits/month, watermark on exports, basic AI video tools.

• Starter — $19/month: You get 1,200 credits/year, videos up to 2 minutes, 100+ avatars, AI editing, and no watermark.

• Pro — $49/month: This gives you a larger avatar library (1,500+), 3 custom avatars, stronger models, product video tools, 10-minute videos, and Meta/TikTok publishing.

Choosing the Right Tool

It’s easy to compare AI video tools by “cheapest plan” or “who has the most features.” But that usually leads you to the wrong pick. The better question is: Which tool actually helps you hit your goals with less work?

If you’re running real budgets, even spending 4–5% of your ad spend on the right creative engine can pay for itself fast. A tool that saves your team hours each week, removes bottlenecks, and produces ads you don’t have to babysit will make you more money than chasing the lowest price or the longest feature list.

This is why a lot of teams end up exploring Airpost. 

You give it your assets and a living brief. The platform and creative strategists handle the heavy lifting — updating ads when messaging shifts, generating new variations when something starts to work, and keeping everything aligned with brand and performance.

If you want to know whether this approach would unlock more bandwidth (and better results) for your team, you can book a short demo and see how it can help you.