How Cloaked Scaled 150+ High-Performing Ads. Every month. At 20% lower CPA.

The Challenge

Cloaked was scaling fast. Their advertising needed to scale faster.

UGC-style creative had proven to be great for performance on Meta, but producing, testing, and iterating at the required volume became a bottleneck. A self-serve tool wasn’t cutting it.

The team needed:

• High-quality ads at extreme scale

• Faster turnaround without sacrificing performance

• A partner who understood what actually converts, not just how to generate content

  
  

The Approach

Cloaked partnered with Airpost to bridge the gap between human-level creative quality and production-level speed.

Instead of slowing down to manage creatives internally, the Cloaked team focused on strategy, learnings, and feedback, while AirPost handled execution at scale. The workflow allowed Cloaked to:

• Collaborate on creative direction and a Living Brief that informs the engine

• Rapidly push new ads live

• Continuously adapt creatives based on what's working

This hybrid, managed-service approach unlocked the ability to deploy 80+ ads every couple of weeks, something a self-serve product could not realistically support.

The Results

The impact was immediate. Much faster and stronger, than the company expected.

Rather than taking months to see performance gains, Cloaked started seeing results in just 2–3 weeks. New creatives were consistently outperforming existing ads, delivering ~20% lower CPA than the account average.

Airpost creatives now represent 25–30% of Cloaked’s total monthly ad spend, supporting campaigns operating at $2–3 million per month. Most importantly, creative production moved at the speed of performance marketing, measured in hours and days, not weeks and months.